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Friday, December 30, 2016

What Makes Animated Explainer Videos Such a Great Marketing Tool?



Digital marketing has exploded in the last 10 years and, today, it has become a more valuable method of advertising than traditional marketing channels. Furthermore, this industry is expected only to improve and grow in the future. This is why a lot of business organizations have started investing more in digital marketing.

Digital advertising is more available, measurable, and can be targeted in a much better way. You can focus on the exact target audience you want, to ensure that your advertising material is seen by people who might have interest in it.

Digital marketing can include various mediums, like text, images, and videos. Visual content is currently the strongest form of advertising, with the emphasis on videos. This form of content has the most potential for attracting the attention of consumers and engaging them. Today, we will talk about animated explainer videos, which are some of the most effective video forms in marketing.


How are animated explainer videos different? 



Animated videos in general are quite engaging, compelling, entertaining and visually appealing. But, when it comes to explainer videos, the biggest advantage is not in their animations, backgrounds, characters or customized colors. Their greatest value is their story.

Liked I mentioned before, text is a tricky business, as most people won’t bother to read something and this leaves a lot of room for misinterpretation. Explainer videos completely remove the guessing part and they effectively explain the core functions and general uses for certain services or products.

Simply put, people will understand your services or products better when they have a video of someone talking and explaining everything to them. Animated explainer videos also use professional animations to enhance their message and bring business organizations and what they have to offer to their potential customers.

Basically, they have the same traits like regular explainer videos, but they are much more versatile and they can be used to promote any products or services, if the animators know how to do their jobs professionally.

Why is animation effective? 

It’s true that animated explainer videos are only one form of video marketing; however there are a lot of reasons why a business should choose these types of videos to market themselves. In some cases, getting real actors is better, but animated explainer videos have their advantages as well.

For example, if your business works on building websites and wants to present how important it is to optimize the site for mobile users, you will have to show some studies and figures in your video, to show that mobile consumers are very important and that it’s essential that they have a great experience, as any other visitor. You cannot do this if you don’t have any animations. Literally any information can be presented virtually through animation and this is the key advantage.

Vivid animations, combined with interesting cartoons can invoke strong emotions, while setting a unique atmosphere where viewers are focused on the video constantly and kept engaged. This means that emotion is added to the mix, which enhances the effect you want to achieve.

Your buyer persona can relate to your animations 



Before creating your own video that can represent your business, products, or services the best possible, you need to understand your target audience. Once you’ve done your research, use the important information you have gathered to create a typical buyer persona which would be interested in your business and what you have to offer.

Once you have drawn a picture of your customer and created a buyer persona, you should create an animated character that can be appealing to that person. He or she should have similar problems, questions, choices, and interests.

This is how people will feel connected to the character talking to them and they’ll identify with him or her. This connection will create trust, and that’s what’s most important.

These videos can help you improve conversion rates, make your website visitors stay longer on your website and browse through your services. Additionally, if you share videos through social media and they become viral, you can even attract greater traffic to your website.

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